Extra Credit: Promoting Guest Speaker Tatiana

Extra Credit: Promoting Guest Speaker Tatiana

Here are some social media posts I made for Tatiana to promote her talk at Marist

Notes on Tatiana’s Talk:

• Tatiana was a Communications major at Marist concentrating in PR and Advertising
• Tatiana participated in several internships:
• During her years at Marist she interned at a media company as a content creator intern and at Group M as a Media Planning Intern.
• She studied abroad in London, where she was able to gain experience in Public Relations.
• One of her favorite classes at Marist was working on the River and Stone Integrated Marketing Communications Team where she gained marketing experience.
• After college she worked as a Marketing intern at VS America and as a  Fashion PR Assistant at Brooklyn PR.
• Tatiana has since worked at TracyLocke for over a year and is now a Assistant Account Executive. 
• Tatiana had many good and bad experiences with her internships which ultimately led her to a career she is passionate about. 
• She enjoys working with clients on creative projects and across many teams to manage relationships between clients on many accounts. 
• She had a very lengthy interview process talking to as many as 5 teams and having a 3 to 4 hour phone call.
• Overall she enjoys the work environment which includes fun happy hours. She mentioned that everyone is very collaborative, youthful, and energetic. TracyLocke has a fast paced working environment that is a good place to learn.
• I enjoyed listening to her advice and learning more about her experience. 
• I especially enjoyed hearing about how her life at Marist has shaped her career and how she does not have that many regrets about her college years. 

Group 5's "Fun Stuff" Extra Credit

As a group, we were able to do a ton of really fun video assignments and other things that really brought us closer together. To commemorate the good times, we assembled a little blooper reel of a couple of the videos we made for our campaign project. While not everyone is pictured in the video, you can be assured that everyone in the group was having a great time.

EC: Promote A Guest Speaker

Extra Credit: Here is a poster we made to promote Tatiana Miranda. Below you will find notes from our discussion! 

Tatiana’s Insight into the Advertising Industry 

• Studied: PR & Advertising 
• Work: TracyLocke
• Internships: Media Planning & Fashion PR (Internships are the key!)
• Took 5 in total 
• Took 3 months off after college- Interned for Brooklyn PR 
• Started as Project Manager: Entry level position- Communicates with the creative team and studio team. She worked on multiple jobs at the same time. 
• Interview Process: Phone interview for 3-4 HOURS. 
• Spoke to 5 teams 
• Asked about strengths & what she can improve on
• Advice: Be personable. They want to get to know you!
• A Typical Day: Works from 9:00-6:00 (Most often you can come in as you please and work until your tasks get done/ your total shift) 
• Works with clients, creatives production, etc. 
• Perks: Happy hour once a month, massage Tuesday, Bagel Wednesday, Friendly co-workers, great office culture, creative individuals. 
• Advice: Make connections with your professors and use the Alumni portal! 

Class Brand Identity

Our logo design for the class brand identity and why we chose it.

Anti Bully Squad Campaign - Group 5

Click here to see our campaign materials for the Anti Bully Squad!

ABS PROMOTIONAL STRATEGY - GROUP 5
Knowing Your Audience:
We have divided our campaign into reaching the schools and the students because we realize that it is a team effort to stop bullying. The Anti-Bully Squad reaches a large age variation of children. In order to target the children in a more direct way, we divided them into three age groups for this campaign:

• Younger kids (pre-k - 4th grade)
• Bring awareness of superhero, Courage
• How to spot a bully and stop it
• Youth (5th - 8th)
• Bullying kicks up in middle school
• So technology use - target them through social media
• High school (9th-12th)
• Aware of knowledge of the outside world
• Target real-life situations and future consequences

Social Media Reform:

• Make all social media handles and logos consistent
• Social media is an amazing way to self-promote since it’s FREE and reaches the masses
• Twitter is used to reach more middle school and high school students since it is very direct
• Facebook is more targeted to parents than students and keeps all events updated on the platform
• Create a YouTube channel for Courage in order to target younger children
• Reach out to YouTube stars for partnerships since it is a huge platform that all kids
• Ideas include: Liza Koshy, Maddie Ziegler, Miranda Sings, James Charles.

Instagram Log-in Information:
Username: stepinspeakoutabs Password: makethechange
Gmail Log-in (linked to the Instagram and possible Courage YouTube channel):
Email: antibullysquadcontact Password: Makethechange1!

Fundraising Ideas:

Start an anti-bully squad club that each school can implement in their district if they want to Make The Change. Not only is this a resume builder for the students but will raise money and awareness of the squad.

• Book and charge for the assembly
• Create a club initiation strategy and promote downloading of app
• Bonus: pay a little extra to have a celebrity talk (Brandon McManus, etc.)

Website Reform:

• Create a page to display the top 10 schools with the most Squad members
• Add a forum page for parents
• Create a FAQ page
• List a resources page for additional help such as suicide hotlines, etc.

App Reform:

• Include features other than reporting (positive encouragement for those stepping in and speaking out)
• Give each student an anonymous code in order to keep their identity private unless the incident proves to be made up or false
• The app is divided into three steps: Take The Oath (sign up!). Join The Squad (get your code!). Make The Change (report!).

Anti Bully Squad - Group 3

Anti Bully Squad - Group 3

Anti Bully Squad - Group 2

https://prezi.com/view/h3Z3DHts3tqXNGL6F0GM/ - link to our prezi

Our group has made some major changes to the Anti Bully Squad’s marketing. We decided to create an Instagram account for the Anti Bully Squad since they did not have one. We unified all of the social media accounts by using the same username since they were not previously consistent. We made them look more uniform to one another and the website. We changed the profile picture to just the logo rather than a picture of a celebrity. Then, we created new hashtags that the organization can use on their social media posts to get trending. “Step in and speak out” is a common slogan that we used among all of the social media accounts and posts.

In the social media posts, we created a few new ideas. For instance, since the Anti Bully Squad already has so many celebrity and athlete connections, proceeds from tickets to sporting events can go towards the Anti Bully Squad. In addition, in the new designs we promoted more about the organization and the new ideas that we had.

For the mascot, we decided to completely start over. We felt that “courage,” the original mascot, should be changed. We agreed that courage should be everyone and not just one mascot. Since it is an anti-bully “squad,” it should be everyone trying to make a change and have the courage to step in, rather than just one mascot to represent the idea of courage. In addition, we felt that the original design of the mascot did not promote any diversity.

We made some additions to the mobile application such as adding a program called the Little sib -Big sib program where students from all over can connect and be a listening ear to one another. Students can connect with other students from their school or local neighborhood who needs help or just needs someone to listen to them and give advice.