Anti Bully Squad Campaign - Group 5

Click here to see our campaign materials for the Anti Bully Squad!

ABS PROMOTIONAL STRATEGY - GROUP 5
Knowing Your Audience:
We have divided our campaign into reaching the schools and the students because we realize that it is a team effort to stop bullying. The Anti-Bully Squad reaches a large age variation of children. In order to target the children in a more direct way, we divided them into three age groups for this campaign:

• Younger kids (pre-k - 4th grade)
• Bring awareness of superhero, Courage
• How to spot a bully and stop it
• Youth (5th - 8th)
• Bullying kicks up in middle school
• So technology use - target them through social media
• High school (9th-12th)
• Aware of knowledge of the outside world
• Target real-life situations and future consequences

Social Media Reform:

• Make all social media handles and logos consistent
• Social media is an amazing way to self-promote since it’s FREE and reaches the masses
• Twitter is used to reach more middle school and high school students since it is very direct
• Facebook is more targeted to parents than students and keeps all events updated on the platform
• Create a YouTube channel for Courage in order to target younger children
• Reach out to YouTube stars for partnerships since it is a huge platform that all kids
• Ideas include: Liza Koshy, Maddie Ziegler, Miranda Sings, James Charles.

Instagram Log-in Information:
Username: stepinspeakoutabs Password: makethechange
Gmail Log-in (linked to the Instagram and possible Courage YouTube channel):
Email: antibullysquadcontact Password: Makethechange1!

Fundraising Ideas:

Start an anti-bully squad club that each school can implement in their district if they want to Make The Change. Not only is this a resume builder for the students but will raise money and awareness of the squad.

• Book and charge for the assembly
• Create a club initiation strategy and promote downloading of app
• Bonus: pay a little extra to have a celebrity talk (Brandon McManus, etc.)

Website Reform:

• Create a page to display the top 10 schools with the most Squad members
• Add a forum page for parents
• Create a FAQ page
• List a resources page for additional help such as suicide hotlines, etc.

App Reform:

• Include features other than reporting (positive encouragement for those stepping in and speaking out)
• Give each student an anonymous code in order to keep their identity private unless the incident proves to be made up or false
• The app is divided into three steps: Take The Oath (sign up!). Join The Squad (get your code!). Make The Change (report!).