Class Brand Identity

Our logo design for the class brand identity and why we chose it.


For this extra credit project, we designed a logo, picked a name and a slogan that we thought emulated the class's values, purpose, and personality. The inclusion of "creativity" was the main idea as we believe this class was a great outlet with hands-on assignments to let us be creative in our presentations.
NAME:
We felt Creative Growth labeled our experience in class as we grown individually.
SLOGAN:
The slogan was made to express the single most persuasive idea. This took what we believed to be purpose of class -- educating students on the advertising world, how it works, and how it can make changes in the world -- and made it sound catchy and striking. We have all witnessed how advertising can alter the world. We are constantly being thrown advertisements, but that may not be a bad thing. Advertising gives us the opportunity to grow and make changes if we choose to use it that way. Over the course of this semester, we felt our classmates have begun to create and analyze thoughtful advertisements that have a positive impact on others. This has started great dialogue in our class and we wanted to represent this world-changing attitude in our slogan.
LOGO:
Shape:
The choice of a brain with flowers and vines growing from it came from taking our idea and combining it into round shapes and lines which associate with community, comfortableness, and unity. All of these aspects come out in class (and the advertising world) due to our need to work together and be comfortable to present to our peers.
Straight-edged shapes represent efficiency, stability, and trustworthiness, which are also important aspects of the classes brand identity. That is why there is a bold triangle in the background to anchor the entire design and create balance.
Color:
The brain itself remains black and white because black is a color that represents something being modern and sophisticated. We thought this represented the style in which class was taught. It was hands-on which is modern. The teaching style also gave us mock real-world experience which allowed us to grow in a sophisticated manner.
The use of red, yellow and blue for the flowers represents the work put in by all of the students and their passion (red), excitement (yellow), and high quality or stable work ethic (blue). Expectations were made high early in the year, and each group seemed willing and ready to continuously raise the bar. As for the greenery, that is merely to show the growth as creatives students experience in this class.
Finally, the largest color representation is orange for the triangle. Orange represents friendliness, playfulness, and is a unique color that isn't often used in advertising. We made this the most prominent color because we felt it was one of the larger parts of this class experience. Even when expectations were high, people still found away to make the class fun and lighthearted (especially the videos for the Audi A1 presentations). Our particular class has its own unique community.