Anti Bully Squad PR release-
On Thursday, November 15th, Adam Ritters’ Introduction to Advertising course had an amazing opportunity to learn about a non-profit organization and talk to it’s founder and a member of it’s marketing team. The non-profit organization was founded by Tom Peterson, Peterson spent 30 years in the music industry prior to starting this non-profit in 2016. After leaving the music industry Peterson created another music oriented group called Rock For Character the group toured and taught young at risk kids the six strings of character to keep them on a positive path. It was through touring with this group that Peterson was asked to incorporate a anti-bullying aspect to their teaching, and this is what sparked his idea for Anti Bully Squad.
Anti Bully Squad was started in 2016 by Peterson with the help of Broncos football player Brandon Mcmanus. The duo began as a small group of themselves and a few others to becoming a larger non-profit with a board of directors and countless athletes from the NFL, NHL, NBA and MLB supporting their gallant cause. Since 2016 more than 42,000 people have take the Anti Bullying Oath, they have toured all across the country to schools and sports games raising awareness and now they are in the process of creating a bullying incident reporting app for kids to use.
This app, as well as promoting and advertising the non-profit itself, has become the exciting task for Professor Ritters advertising class. The class is in the process of coming up with creative ideas on how to market and advertise the Anti Bully Squad is a fun, unique and engaging way, to raise donations and awareness for this prominent organization.
No comments:
Post a Comment