For this extra credit assignment, we created a logo and a agency name to represent what we felt the classes brand identity is. As a group, we all felt the class embodied the three words listed in our logo: creativity, determination, and excellence. From our many projects and discussions, we feel that everyone in this class through co-operation, has shown incredible creativity in their work and ideas. This class has also proved to be very determined, each group and each person pushes beyond the basic requirements to create something exceptional. Finally, as a result of the incredible work produced by each member of our class, we feel our class embodies excellence. To create an agency that represented this brand identity, we tried to think about what specifically makes this class unique and successful. To us, that is the classes ability to work so well in group formats, to push each other and support each other, to be the best possible students and creatives possible. That's how we came up with Mind-Meld Advertising, a group of people sharing thoughts, ideas, experiences and beliefs to create amazing products.
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