Kate Spade
"Live Colorfully"
Our ad campaign video:
Objective:
To convince women that Kate Spade clothing and accessories will allow them to express themselves through colorful, bold and self expressive designs
Target:
Women who lead adventurous and bold lives.
Some careers she may have are: lawyer, magazine editor, artist, teacher.
Some careers she may have are: lawyer, magazine editor, artist, teacher.
Support:
Women have the option to mix and match products in order to create their own colorful style.
- Colorful, unique products
- Unique personality and style
- Confident and comfortable
Brand Character:
The Kate Spade brand gives women the opportunity to show off their individuality and personality through a bold fashion statement.
The innovative designs of this brand allow it to stand out against its competitors by offering women something different.
The materials used are high quality and durable.
The materials used are high quality and durable.
Tone:
- Bold
- Makes a statement
- Expresses individuality
- Inspiring
- Bright
- Happy
- Non-verbal
Single-Minded proposition:
Be Bold.
Big idea:
A city minded individual going about everyday activities with an unexpected camel companion.
A city minded individual going about everyday activities with an unexpected camel companion.
Here is the link to our presentation: https://docs.google.com/presentation/d/1hvENa8kEmcrPxPUCLkLnV1fs8omJxwyKZVHqv0ryJsk/edit?usp=sharing
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