Creative Brief
- Objective
- To convince people Coke is the best drink option, that it brings people together, and it helps you be the best you because it acknowledges and celebrates people’s differences, while still giving them something to enjoy in common with one another.
- Target
- Soda drinkers
- People that embrace their uniqueness
- Communities (friends, families, etc.)
- Social, open-minded people
- Younger generation
- Support
- There are multiple coca cola options, so everyone can find the taste they prefer.
- The taste of the product is delicious and appealing (addicting in a way) to a large population
- Captures and tells individual stories of its consumers
- Provides scholarships to students
- Consistently creates diverse and inclusive advertisements
- Largely recognizable
- Brand Character
- Inclusive
- Social Awareness
- Innovative
- Friendly
- Optimism
- Diversity
- Consistent
- Tone
- Upbeat
- Celebratory
- Energetic/Fun
- Inclusive
- Individualistic
- Single Minded Proposition
- Everyone can enjoy a coke despite any difference because there is a different coke for each unique individual.
- Big Idea
- Expresses uniqueness. The commercial shows a variety of people with different races, genders, and interests; it emphasizes how no one has experienced the same life, however we can all bond and relate over our love of Coca Cola drinks.
No comments:
Post a Comment