Click here to view our PowerPoint.
Click here to view the questions passed out in class.
Traditional Advertisement:
Company’s Main Objective: Pepperidge Farm’s objective with this advertisement in a family oriented magazine is to…
- Show that they use natural food dyes in their Goldfish
- Tell mothers that their snack is good to serve to their children
- Promote a product and its health benefits
Target Audience:
- Middle aged parents
- The person who does the grocery shopping in the household
- Someone concerned with health factors
Media Vehicle: Family Circle Magazine
- This magazine shows family snacks, Cooking recipes
- This is a household magazine
- A form of media usually bought by parents and customers in the ads desired market/age group
Media Advertisement:
Company’s Main Objective: SheIn’s objective when posting this ad on Instagram was to…
- Capture the attention of people who shop similar sites
- Gain new customers
- Drive customers to their website with a direct link in the ad
Target Audience: SheIn’s target audience is…
- Teens and Young Adults: aged 15-25
- Interested in looking fashionable on a budget
- Uses “trendy” social media sites (ex. Instagram and Snapchat)
How does this media vehicle match the target audience? Media Vehicle: Instagram
- “Trendy” social media site; instagram rather than facebook
- Mainly used by younger generations
- Targets female accounts
- Targets people that show interest in similar companies
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