Project #5- Recommendations for Kate Spade

Kate Spade

"Live Colorfully"

1. Mental Health Awareness

• Although the Kate Spade Brand donated 1 million dollars to the National Suicide Prevention Foundation following Kate Spade’s death, the brand should have made a more bold statement.
• Other things they could have done include:
• A major event for their customers that would bring attention to mental health issues that people face everyday.
• Make a collection of handbags that when sold, a percentage of the revenue would be donated to the American Mental Health Foundation

2. Make a bigger effort of empowering women through community outreach.

• Through Kate Spade’s sophisticated designs, they make women feel empowered on a day-to-day basis. However, Kate Spade should be taking bigger steps towards empowering women by:
• Holding seminars that will give business-minded women the tools and tips to succeed in the professional world.
• Provide scholarships to a larger base of women who are looking to go back to school.

3. Need for a revamped meaning behind the brand

• With Kate Spade’s devastating suicide, the brand is having an identity crisis and is in need of a makeover. Some things we would suggest are:
• Since so many consumers resonated with Kate Spade the business- woman and designer, there needs to be more celebrity promotion so that consumers can create a new connection with the brand.
• For example, Kate Middleton, the Duchess of Cambridge, is already a dedicated Kate Spade fan. Celebrity support from women like her  would be a huge lift to the brand’s image
• The Kate Spade Brand social media platforms currently are not maintaining a personal connection with their customers. The platforms need to give more inspiration to their customers and not just display their products.
• For example, on Instagram they should include more inspiring lifestyle pictures and posts of women.
• Also, on Facebook there needs to be improvement in keeping this page updated regularly with upcoming events, photos, and videos on the brand

Here is the link to our presentation:

https://docs.google.com/presentation/d/1eXl5-e7_mEHOhza1pmUmGpU41kF0NZ_oQj2WSRRjSrE/edit?usp=sharing