Brand Project #2- Kate Spade Benefits

Kate Spade

"Live Colorfully"

How will a person who decides to buy/interact with the Kate Spade brand life improve?

Financial:

• Products are an investment
• Hand bags and other accessories have timeless and classic designs that they will never go out of style and can use them for years on end
• The products have high durability
• The products are made out of very high quality material (mostly leather) which are meant to last for several years

Strategic:

• Makes women feel empowered in the workplace
• Through the bold, clean, and sophisticated designs a woman can feel powerful and respected in any professional scenarios
• Women can appear and feel wealthy by wearing the products
• Kate Spade is a high-end brand that makes women look successful, which may attract potential employers

Personal:

• Brings women happiness in their everyday lives
• Fun and colorful designs that easily brighten their day
• Allows women to express themselves daily

• The endless distinct and creative designs give women the opportunity to show off their unique personalities

When an interaction with the Kate Spade brand is over, will the world be a better place?

Financial:

• The “Do Good” Kate Spade collection
• Shopping this specific collection means a percentage of the sales is donated to a non-profit organization, Tides, which supports the development of many different charitable projects in Africa
• This year, 2% of net sales (max donation of $103,827) from the collection will be donated

Strategic:

• By supporting the brand the consumer is pushing for more women owned businesses
• The Kate Spade Foundation supports women in entrepreneurship, technology and the arts
• More recognition for the brand means more women given opportunities to advance to higher up positions in the working world

Personal:

• The products allows women to express themselves which inspires other women to do the same
• Just seeing a woman wearing a product will encourage women to live their lives enthusiastically as well
  
  
  Here is the link to our presentation:
  https://docs.google.com/presentation/d/1QIyefgHkAceGg9AQgw2qdMVF51O3P4gHmQxw4_lMZuE/edit?usp=sharing