Sunday, September 9, 2018

Coca Cola: Brand Project #1

Image result for coca cola


 Our PowerPoint for a more colorful depiction of our brand!

WHY:
  • "To refresh the world in mind, body, and spirit. To inspire moments of optimism and happiness through our brands and actions."
  • Be refreshing
  • Create flavors that are new and unreplicable 
  • Promote a sense of community and inclusivity

HOW:
  • Advertisements that promote kindness and depict communities and friends gathering through Coca Cola
    • Share a Coke campaign
    • Brotherly love commercial
    • Buy the world a coke song
    • Use cheerful holidays (like Christmas) to relate to and captivate an audience
    • Known as “Friendliest drink on earth”
  • Use of authentic stories for the promotion of the product
  • Re-imagining the corporate website as a dynamic digital media magazine to better engage with consumers
    • Coca Cola Journey
  • Showing support towards environmental and pop culture issues in a positive and uplifting manner. 

WHAT:
  • Different flavors of Coca Cola, Diet Coke, and Coke Zero
  • Other Drink Brands
    • Sprite
    • Fanta
    • Mello Yello
    • Surge
    • Powerade
    • Vitamin Water
    • Dasani
    • Smart Water
    • Honest Tea
    • Gold Peak Tea
    • Zico
    • Simply juice drinks
    • Minute Maid
    • Odwalla
    • Fairlife
    • Del Valle
    • Ciel
    • Georgia 
  • Clothing designs
  • Household decor 

VIDEOS:

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