Brand Project #3 -Kate Spade

Kate Spade

"Live Colorfully"

• Earned Media
• Publicity
• The brand hosts several events throughout the year
• https://www.katespade.com/stores/en/columbus-avenue/events
• Blogs
• https://www.purseblog.com/kate-spade/
• Employees
• Kate Spade employees all have vibrant, unique personalities that reflects the message of the brand.
• Celebrity Influence
• Celebrities such as Taylor Swift and Kate Middleton are seen wearing Kate Spade products during their everyday lives and paparazzi photographs them and makes the photos public.
• Shared Media
• Social Media
• Facebook
• https://www.facebook.com/katespadeny/
• Twitter
• https://twitter.com/katespadeny
• Instagram
• https://www.instagram.com/katespadeny/?hl=en

Owned Media

• Content
• Website
• https://www.katespade.com
• Short Films
• https://www.youtube.com/watch?v=CtwkwFv-Q5k
• Physical
• Stores
• Merchandise is arranged by color in bold and contrasting ways
• Packaging
• Bright & exciting gift wrapping and packaging
• Paid Media
• Incentive
• Celebrities
• Miss Adventure Film: Anna Faris and Rosie Perez
• https://www.instyle.com/videos/kate-spade-miss-adventure-video-anna-faris-rosie-perez
  Here is the link to out presentation: 
  https://docs.google.com/presentation/d/1sk1QIVwihPmoiqeROxNj7vKoS_YaFqgpmcFwjfFux94/edit?usp=sharing