- Events
- Warped tour
- Vans Park Series
- Snowboarding
- Surfing
- Skateboarding
- BMX
- Social Media
- 1.25 million followers
- Over 50,000 tweets
- A look into the lives of customers wearing Vans
- Surfers, skaters, etc.
- https://twitter.com/VANS_66
- Youtube
- Updated weekly
- Movie mini-series
- Landline- snowboarding movie
- Blue intensity- surfing movie
- Spotify
- Produce public playlists for their customers to follow
- 12.9 million followers
- Over 3,000 posts
- Posts about new arrivals as well as post “artsy” pictures
- https://www.instagram.com/vans/
- https://www.facebook.com/VANS/?brand_redir=30028422818
- Celebrity involvement
- Shaun White frequently pictured in Vans (with no paid endorsement)
- Ellen Degeneres → “Damn Daniel” Vans shoes for life and surfboard
- Other celebrities who wear vans (not for paid partnership)
- Dakota Fanning
- Justin Bieber
- Kristen Stewart
- Chloe Moretz
- Rihanna
- Brooklyn Beckham
- Website
- All social media directs customers to website
- Allows for:
- Exploration of product
- Online purchasing of merchandise
- Customization of product
- Viewing of Vans Park Series events
- Physical Stores
- Vans retail stores occupy more than 1 million square feet of retail space
- Packaging- LOGO
- Partnerships
- With Americans for the Arts
- Vans Custom Culture Art Competition
- Official Charity Partner
- https://www.americansforthearts.org/by-program/promotion-and-recognition/strategic-partners/cause-marketing-partners/partnership-with-vans
- With Van Gogh Museum Amsterdam
- Vans x Van Gogh Museum Collection
- Partnered design collection - displaying Van Gogh artwork on Vans classic shoes
- Proceeds dedicated to the preservation of Van Gogh’s legacy and Collection of Art
- https://www.vans.com/article_detail/vans-van-gogh-museum.html
- With Microsoft to produce a video game
- Players can choose shoe styles like the “classic slip-on” and “Old Skool”
- Brand Ambassador Program
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