Continue reading for a summary of Coca Cola's best benefits!
Click here to see all 18 benefits in a google slides document!
How will the consumer's life improve?
Financial
- Sip and Scan: when you purchase a coke, you have the opportunity to win trips and prizes
- Coca Cola Scholars Foundation: Gives up to $20,000 to high school seniors
Strategic
- Status: you will be associated with a great brand
- encourages relationships with others
- very aware of issues today
- prioritizes women, clean water, community well-being, the environment, etc.
- It will keep you alert from the caffeine
Personal
- Military Share a Coke: allows you to personally recognize and show appreciation for someone in the military/veterans for their service
- Creates social connections
- Amazing and unique taste
How will the world be a better place?
Financial
- Military Share a Coke: a partnership with Dollar Tree that donates money to the USO
- Coca Cola Give: consumer can use codes from coke beverages to donate money to local schools and causes
- Coca Cola donated $200,000 to the World Islamic Economic Forum Foundation to help empower women economically
Strategic
- Coca Cola replenishes 100% of water used in finished beverages back to communities and nature
- helps to provide access to safe water and improved sanitation
- protects watersheds
- provides water for productive use
- Invested in creating a wide range of beverage options, to give customers more choices
Personal/Community
- Promotes equality by acknowledging and supporting a diverse group of people through their advertising strategies
- Offers grants to the Global Shapers Community
- $10,000 worth of grants for young people dedicated to improving their community
- Accelerates the most promising and impactful Hub projects
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