MI Fall 2018: Birkenstock Brand Project #1

By: Catherine Spillane, Georgeanne Zimmerman & Harry Bahrenburg

Click the link for our PowerPoint Presentation!

https://docs.google.com/presentation/d/1b1g5kwm4-uc6V4C2qpEk27gsVih2hdczFs0dZUbkR3g/edit?usp=sharing

Due Dates

8/27-introduction
8/30-collect info and Art & Copy
9/3-no class
9/6-make something
9/10-brand project #1
9/13-textbook #1
9/17-brand project #2
9/20-textbook #2
9/24-brand project #3
9/27-textbook #3
10/1-brand project #4
10/4-textbook #4
10/8-brand project #5
10/11-textbook #5
10/15-Greatest Movie Ever Sold
10/18-Ogilvy quiz
10/22 agency presentations and intro campaign #1
10/25-agency presentations
10/29-campaign #1 proposal
11/1-guest speaker
11/5-campaign #1 strategy
11/8-Naked Brand and agency presentations
11/12-campaign #1 presentations
11/15-campaign #2 Anti Bully Squad meeting
11/19-campaign #2 proposal
11/22-no class
11/26-Wieden+Kennedy Gary Vaynerchuk Keynote | London 2016 and agency presentation
11/29-campaign #2 strategy
12/3-campaign #2 presentations
12/6-final exam and evaluations and agency presentation

MI Fall 2018